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Product of The Year Winners Unveiled

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By: TOM BRANNA

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The winners of the 2015 Product of the Year Awards—a select few chosen from the votes of more than 40,000 consumers—have been announced. “Nearly 50,000 new packaged goods products are introduced each year,” said Rich Fryling, managing director, Product of the Year USA. “The distinctive red Product of the Year logo placed on packages and in advertising helps these new innovative products standout to consumers, and our research shows that 44% of consumers are more likely to purchase a product r...

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